Retail ETFs Could Rise as Holiday Spending Surpasses $1 Trillion

January 7, 2026

The United States is poised to witness a historic surge in holiday spending, with projections indicating that the total expenditure will surpass $1 trillion for the first time. This significant milestone, fueled by anticipated consumer discretionary activity and supported by broad market trends, presents investment opportunities through specific exchange-traded funds (ETFs). The VanEck Retail ETF (RTH) is a noteworthy option for investors seeking exposure to leading retail companies, which are anticipated to benefit from this heightened consumer spending during the upcoming holiday season.

Despite challenging economic conditions, including persistent inflation and fluctuations in the U.S. dollar, the retail sector is expected to experience a notable rebound. Consumer discretionary stocks have lagged behind other S&P 500 sectors this year, with a year-to-date gain of only 0.51%, marking the second-worst performance. The consumer staples sector, down 0.90%, has fared even worse. Nevertheless, the anticipated holiday shopping spree – projected to rise by 3.7% over 2024’s $976.1 billion – is expected to drive significant retail activity.

The RTH ETF aims to replicate the performance of the MVIS® US Listed Retail 25 Index (MVRTHTR), which tracks companies involved in retail distribution, e-commerce, and food staples. The fund’s holdings reflect a diverse portfolio of major retail players, including Amazon (AMZN), Walmart (WMT), and Costco Wholesale (COST), representing nearly 38% of the fund’s assets. Beyond these giants, the RTH includes exposure to Home Depot (HD), Lowe’s (LOW), TJX Companies (TJX), Ross Stores (ROST), Ulta Beauty (ULTA), lululemon athletica (LULU), Best Buy (BBY), and Target (TGT). This broad diversification provides investors with exposure to a range of consumer discretionary sectors.

Recent market sentiment, as reflected in the University of Michigan’s Index of Consumer Sentiment, indicates cautious optimism. The index fell to 51.0 in November, down from 53.6 in October and significantly lower than 71.8 one year ago. However, despite this lower consumer confidence, Americans are still expected to spend substantially on discretionary purchases through the end of the year. A Talker Research study revealed that nearly one in three Americans intends to accumulate debt during the holiday season, while over half (51%) have established a holiday budget. Despite this, a majority (64%) anticipate overspending or are prepared to do so. This dynamic is particularly beneficial for the companies included in the RTH.

The investment in the VanEck Retail ETF has been driven primarily by inflows, totaling $45.14 million over the past 12 months, compared to outflows of just $6.33 million. Moreover, short interest stands at a minimal 0.69%, a nearly 7% decrease since last month, suggesting strong investor confidence in the sector’s potential for growth. While average daily trading volume is relatively light at 5,005 shares, the overwhelming consensus among analysts points to the fund as a solid investment for capitalizing on the expected retail surge. The RTH offers an expense ratio of 0.35%, fully offset by a dividend yield of 0.70%, or $1.73 per share annually.